As you know we all live in a very visually inspiring world (hello infinite scroll of Pinterest). Because of that, I believe that having consistent and creative images for your brand is becoming more and more necessary to distinguish yourself from others in your industry. So, today let’s talk a bit more about why brand photography is so important for your business and why I highly recommend it to you.
I think the first thing that you need to understand is your overall brand style, color palette, adjectives & values, and who your target client is. This can require a bit of time to figure out, but once you do, your brand photography will all fall into place. – If you are really not sure what your Brand Style is and not sure where to start I welcome you to sign up for my upcoming How to Find Your Brand Style
If you do know your style, color, and overall aesthetic, I recommend creating a dedicated Pinterest board just for brand photography inspiration. That might mean pinning flat lays, headshots, product styling, room styling, detail shots, you name it! As you are pinning, keep in mind what your overall style is…aka: if you have a more muted and moody style, make sure to pin images that resonate with that and not images that are over-exposed, bright and colorful.
Once you have about 50 or so pins, you can go through and organize them by style and categories to make a ‘shot list’ or inspiration sourcing list. HERE is an example of mine which shows my categories and small notes of what to include in my styled shoot!
If you are wanting to really up your game and be able to curate custom images for your brand I highly recommend hiring a photographer and even a stylist or creative director to help nail your brand images. If you pop over to Mae Mae & Co, you’ll see the power of great styling! From the beauty of The Mrs Box styling – to the gorgeous images on Ashlyn Writes (a nod to the sweet South). Not only that, but you can find photographers who specialize in it, like Laurelyn over at My Brand Photographer. Each of these can help provide that additional story and style to up-level your brand.
I highly recommend if you are starting a new business or launching a new product to at least hire a photographer and do a small style session to use for your website images. A recent client of mine, Love & Lace Bridal, did just that and it was perfect for her site and truly pulled it all together. You can offer it as a trade and do a styled shoot that benefits you both, etc. Any additional images can easily be used for marketing materials, social media, you name it.
Of course, if you just don’t quite have the time or budget to hire a photographer, there are still so many great websites and options online to look into. A few brand photography favorites are below:
Again, make sure you care about your brand images as much as you care about your logo, brand voice, content, etc. I can guarantee if I’m attracted to beautiful and consistent images on Instagram or a website I’m pulled in to learn more. Not only that, but I’m more likely to remember you and come back!
Please share below any other tips OR great styled stock resources!
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