Brand Photography is so Important for Your Business - Saffron Avenue

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As you know we all live in a very visually inspiring world (hello infinite scroll of Pinterest). Because of that, I believe that having consistent and creative images for your brand is becoming more and more necessary to distinguish yourself from others in your industry. So, today let’s talk a bit more about why brand photography […]

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Why Brand Photography is so Important for your Business

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As you know we all live in a very visually inspiring world (hello infinite scroll of Pinterest). Because of that, I believe that having consistent and creative images for your brand is becoming more and more necessary to distinguish yourself from others in your industry. So, today let’s talk a bit more about why brand photography is so important for your business and why I highly recommend it to you.

Brand Photography

WHERE TO START

I think the first thing that you need to understand is your overall brand style, color palette, adjectives & values, and who your target client is. This can require a bit of time to figure out, but once you do, your brand photography will all fall into place. – If you are really not sure what your Brand Style is and not sure where to start I welcome you try my new workbook How to Find Your Brand Style

– BRAND STYLE WORKBOOK-

If you do know your style, color, and overall aesthetic, I recommend creating a dedicated Pinterest board just for brand photography inspiration.  That might mean pinning flat lays, headshots, product styling, room styling, detail shots, you name it! As you are pinning, keep in mind what your overall style is…aka: if you have a more muted and moody style, make sure to pin images that resonate with that and not images that are over-exposed, bright and colorful.

Once you have about 50 or so pins, you can go through and organize them by style and categories to make a ‘shot list’ or inspiration sourcing list. HERE is an example of mine which shows my categories and small notes of what to include in my styled shoot!

– peek at my board here –

Brand Photography

HIRING PROFESSIONALS

If you are wanting to really up your game and be able to curate custom images for your brand I highly recommend hiring a photographer and even a stylist or creative director to help nail your brand images. If you pop over to Mae Mae & Co, you’ll see the power of great styling! From the beauty of The Mrs Box styling – to the gorgeous images on Ashlyn Writes (a nod to the sweet South). Not only that, but you can find photographers who specialize in it, like Laurelyn over at My Brand Photographer.  Each of these can help provide that additional story and style to up-level your brand.

I highly recommend if you are starting a new business or launching a new product to at least hire a photographer and do a small style session to use for your website images. A recent client of mine, Love & Lace Bridal, did just that and it was perfect for her site and truly pulled it all together. You can offer it as a trade and do a styled shoot that benefits you both, etc. Any additional images can easily be used for marketing materials, social media, you name it.

Brand Photography

Brand Photography

{photo by Alex Good}

STOCK PHOTOS

Of course, if you just don’t quite have the time or budget to hire a photographer, there are still so many great websites and options online to look into. A few brand photography favorites are below:

SOME TIPS:

  1. Before doing this, make sure you have a clear vision of your style, if not it could start to look a little messy. So nail down that color palette and photography style! — OR GRAB MY WORKBOOK!
  2. If you plan to use images from online, do your best to get all images from the same photographer and color palette (again, to keep the style consistent and clean).
  3. Take advantage of it! If you have styled images, use them on your website, your pricing guide, brand pieces/marketing, and of course throughout your social media!
  4. Find something that makes it unique to you. If you love tea and books, include that into a few images, if you love vintage stamps or are a constant note taker..make that a part of your shoot. You want to make sure it not only captures your brand style but who you are and your personality.

Brand Photography

Brand Photography

{Pics above HERE}!

RECAP

Again, make sure you care about your brand images as much as you care about your logo, brand voice, content, etc. I can guarantee if I’m attracted to beautiful and consistent images on Instagram or a website I’m pulled in to learn more. Not only that, but I’m more likely to remember you and come back!

Please share below any other tips OR great-styled stock resources!

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  1. Adreane Foster says:

    I got hired to basically re-brand a company through social media and these tips helped. Thank you so much.

  2. Jocelyn says:

    I’m a brand photographer! I saw this article pinned on Pinterest and I had to click over. I primarily work with jewelry brands, but I’m open to other creatives as well (primarily female owned!)
    You’re branding and photography are phenomenal!