Brand and Website Launch for Chris Bosh - Saffron Avenue

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Happy Monday my friends! I am so very, very excited to share this brand and website launch with you, as it has a unique style that I’ve been itching to do! For those who may not recognize the name, Chris Bosh plays for the Miami Heat and just recently got back on the court after dealing with a […]

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Brand and Website Launch for Chris Bosh

My Designs

Happy Monday my friends! I am so very, very excited to share this brand and website launch with you, as it has a unique style that I’ve been itching to do! For those who may not recognize the name, Chris Bosh plays for the Miami Heat and just recently got back on the court after dealing with a very serious blood clot. This launch and re-brand comes at the perfect time, not only because he is healthy and back in the game but also to get to know him on a different level…his interests, family, and some of his passions other than basketball.

ChrisBosh-logoDesign

I typically do not get face-to-face time with my clients, but back in March I was able to fly down to Miami to meet with Adrienne to check out Sparkle and Shine Darling  and catch up with her project for her new store (opening soon)! While I was there we not only were able to sight-see, go to the beach, attend a couple Heat games, but also was able to discuss with Chris how he wanted to re-brand. He had a couple key words: dapper, hip, creative, mysterious, and authentic. I also did warn him I have a bit more of a feminine touch to my designs, but he re-assured me that’s what he wanted because of his growing market of female and children.

ChrisBosh-ColorInspiration

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We started with the color palette, keeping it overall neutral, slightly mysterious, but with hints of blue as well as a couple textures.  Once nailing down the color palette we started working on the logo variations. I wanted to show a variety of different styles and layouts, from cursive, full name, layered, textured, etc. From there we narrowed perfected the final logo and elements.

ChrisBosh-LogoVariations

After finalizing the logo I created the full brand board to include a secondary logo option, as well as a sub mark that could be used across his social media platforms.

ChrisBosh-BrandBoard

Then onto the website design, something clean, classic, and easy to navigate. So we highlighted the header with a large photo and continued the blog below it. Overall keeping it modern, yet classic.

ChrisBosh-WebsiteDesign

Here is the full brand pulled together!

ChrisBosh-BrandMockup-Small

ChrisBosh-TheGentlemansManifesto

ChrisBosh-WebsiteShowcase

Photos by April Belle Photos

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  1. as always I’m amazed by your work! :)

  2. Wow, talk about a dream project! It looks AMAZING! It really shows how much you can do, too!

  3. This looks fantastic! Your design is the perfect blend of masculine and feminine! It is so refreshing to see more men get into blogging. :)

    Lena Parker-Duncan – Graphic Designer and Photographer

  4. Yolonda Washington says:

    This awesome! Congratulations. Everything is amazing and fits his descriptive words. My favorite part is the manifesto

  5. Katie Evans says:

    Congrats Angela! Looks amazing!! :)

  6. […] Humpday..it’s been such a busy week! From launching Chris Bosh’s new brand, our wedding featured on SMP, and now getting to share our bedroom style makeover! To be honest […]

  7. You did an amazing job!!!Congrats on such a huge project Angela! :)

  8. Tanea says:

    Wow, congrats!! You did an amazing job on it. It’s beautiful and classy and matches his style perfectly. Amazing!

  9. Robyn Ramirez-Bieber says:

    I just want to say congrats to you on such a big project and doing such a great job!! I am a designer like you and you’re one of my design hero’s. Your attention to detail and pixel perfect designs inspire me. I hope to be half as good as you are one day. Keep it coming girl!
    http://www.theaesthetichouse.com

  10. […] girl boss Angela of Saffron Avenue not only creates brands for elite companies (have you seen her recent launch for Chris Bosh?!) but she also posses an amazing style of modern calligraphy all her […]

  11. […] August: Chris Bosh Brand and Website (see here) […]

  12. Jevettra Devlin Gardner says:

    Awesome brand design! My first time one your sight and loving everything thus far! Can’t wait to continue reading more!

  13. Rachel Wood Hostetler says:

    Love this! Really great job. Was the main font something you created by hand or something purchased? Love it!