Woo hoo, I’m so happy to share this recent logo and website launch for the lovely Jaime over at The Prepary! For her project we wanted to make sure that the entire brand and website was visually appealing, welcoming, clean, and neutral (aka: not overly feminine). It started with the beautiful color palette brand board with the navy, cream, marble, and luggage brown as well as an updated logo (with a slight cursive/feminine font paired with a modern font).
As we started on the website we incorporated her colors and patterns throughout but still keeping it modern, clean and consistent. Her biggest focus on the site design was ease of use for the end user (her potential clients), so placing specific graphics and call-to-action items were done with lots of thought and precision. I couldn’t be happier with the turnout! Make sure to take a peek here to see the full site!