Halo Events :: Logo, Brand, Website

Friends, I’m excited to share this one with you! We literally just launched Halo Events, with her beautiful new logo, brand, and website design! Michelle (who is insanely nice) came to me needing to re-brand as she felt her current brand did not reflect her and her business style.  Halo Events is more than just wedding and event planning, it’s sole focus is to create a better experience with event planning, with stress reduction, mindfulness, and a calming peace of mind.  She felt her previous site just didn’t portray that and that’s why we created the new and improved Halo Events below!

From the minute I sent over the color inspiration board I knew we were going to have fun. The board itself gave off that calming, boho-vibe that was just perfect her with the shades of blue and the subtle hints of gold.

Color Inspiration Board

Braid  |  Quartz  |  Chair  |  Pattern  |  Envelopes  |  Coaster  |  Dress  |  Jeans

From there, we created variations of the logo, from brush script, modern, classic, and whimsical. To be honest, I’m glad I wasn’t choosing, because that would be way to hard my friends!

Logo Design Variations

With that being said, Michelle finalized on this one..and I’m so happy she did!

Brand Board

Along with the logo design I created a custom quartz inspired pattern with watercolor and then a geometric pattern to pair with it.  Since they are both detailed, we kept the submark/signature pretty simplistic! After that we created the branding items, which incorporate the gold foil, watercolor, and submark!

Brand Stationery

And let’s not forget about the website design, it’s full adaptive, full-screen, and so much prettiness! Each page has a unique design to reflect her attention to detail. Even her about page has a small ‘mad-lib’ to get to know her even better.

Website Design