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I know what it's like to not feel 'enough' as a creative in an over-saturated industry, especially when your brand doesn't reflect who you are. I'm here to help you create a brand you love and a business that is driven to grow.
Ang
Start with the feeling you want your brand to give people, then build the palette from that: two primary colors, one accent and three neutrals. The order matters. Most people go to Pinterest first, save forty pins and end up with a board that is lovely but not a decision. The steps below take you […]
A brand for a florist or café should look like the experience of walking in. For Petal & Pour, a floral atelier and café in Chattanooga, Tennessee, that meant a French-inspired identity built around daily rituals, a building with a past, and two clear archetypes, instead of a pretty palette chosen first. Strategy set the […]
Yes, if you have a new product, service or launch coming up and your brand does not yet feel like it fits, the best time to refresh it is before that project starts, not in the middle of it. A refresh done ahead of time means you spend your time on the launch, instead of […]
If you are talented and experienced, the doubt you feel at a $15,000 proposal is not a measure of your work. It usually shows up because you are finally charging what the work is worth. A premium brand project buys strategy, an easy process and years of experience, and the price reflects all three. I […]