* UPDATE Oct 2020 *
I no longer use Converkit due to the cost and moving over to FLODESK – I will create a new blog post and link it here when done transferring!
A few months ago I took the plunge and signed up for ConvertKit, as I’ve been hearing such great things about it lately and wanted to give it a try. So, I thought on this beautiful Monday I would share why I moved from Mailchimp to ConvertKit and even give you my Welcome Sequence swipe file! I’m still a novice of sorts, but like any new thing, I put money towards or into, I spent hours trying to learn the in’s and outs of it. Yes, it was a bit overwhelming, but friends, it’s been a game changer for me!
ONE: THE SIMPLICITY
First things first, although I did love how customizable and pretty mailchimp can be…I actually am favoring how simplistic and easy ConvertKit is. You can code and customize templates (so add a different header, footer, etc), but the idea of ConvertKit is much more about copy and less about visuals. So, you won’t have all that drag and drop, but you will have all the lovely things I’m talking about below!
P.S. ConvertKit is actually doing a 72 hour 30day free trial (aka: you get to try this baby out without paying)! I highly recommend if you are at least looking into the idea of switching over, to give it a try first! —> TRIAL HERE!
TWO: THE SEQUENCES
Sequences, every business owners dream! This is basically a set bundle of emails that you create that is sent out over a period of time to your list. I have a ‘welcome sequence’ with 5 emails, ranging from freebies, welcome email, get to know me, etc. If your subscribers are done with that sequence you can set an automation rule to move them to another sequence based on their interests (see below)!
THREE: THE TAGS
You are able to break down your subscribers by their interests with tags! Examples: Someone signs up for a free calligraphy download on my blog, the will receive that freebie, be marked with a ‘calligraphy’ tag, and then be added to my ‘calligraphy’ sequence of emails (full of more fun calligraphy items)…without me doing anything.
Also, I have an integration with my Shopify store, so if someone were to make a purchase for one of my digital planners, they will get tagged accordingly and subscribe to a sequence just about organization, tips, etc. Now, if I were to send out an email on how I plan out my blog posts, they will be sent that broadcast because they were marked with that tag!
FOUR: THE AUTOMATION
If you are selling a product (or various products like me) sequences and visual automations will become your best friend. These are basically a little roadmaps moving your subscribers down the path based on their clicks, tags, interests, and possible purchases.
Seriously, this is one powerful tool..one I’m still learning. BUT, like above, if a subscriber makes it through the welcome sequence and clicks on my ‘calligraphy’ tag, they will now automatically move into my ‘Calligraphy’ sequence via automations. Within that, if they were to click on an answer ‘Are you interested in a calligraphy course?’ they will move into a new sequence just dedicated to that course. If they clicked ‘nope, not interested’ they wouldn’t receive those sales emails (and you won’t annoy them)!
On top of that, you can upsell and down-sell based on what the subscriber does based on ‘rules’. If they are tagged that they purchased a product, they might be added to an email sequence about other products. If they clicked to purchase but didn’t end up buying, you can send them to another sequence that dives deeper into the product, in hopes they will want to purchase in the end.
FRIENDS, ConvertKit is no joke and is an insanely powerful tool that can really make a difference in your business by being able to actually interact and personalize the experience for your subscribers.