I know firsthand the excitement (and anxiety) heading into a new launch for a new brand, site, or even a product or course. In the past decade, I’ve launched A LOT of things and have had the opportunity to test various strategies for each. As I have noticed, amongst various launches, certain strategies work best with specific launches.
Yet, the one consistent and successful strategy, for me, has been the pre-launch email sequence
Below, I’m diving into what those emails should include and why they are IMPORTANT to have in your launch plan. Keep in mind that these emails will not only help you build trust with your readers but allow you to provide insight into your offering. Thus helping you prove why you are the best for them!
More importantly, before even planning out the pre-launch emails PLEASE make sure to warm up your email list a few months before.
Get the Free Flodesk Forms
If you take a peek HERE, I have some customizable forms and a step-by-step guide to get your email list set up and started. Not only that, but my Flodesk template bundles HERE are perfect for creating on-brand workflows!
6 Pre-Launch Emails to Send to Your List
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No.1 / The Welcome Email
No. 2 / The ‘What to Expect’ Email
No.3 / The Relationship Building Email
No.4 / The Pre-launch Freebie Email
No. 5 / The Launch Day Email
No.6 / Post Launch ‘Thank You’ email
Get the Launch Kit Planner, Guide & Canva Templates
A STRATEGIC LAUNCH PLANNER, GUIDE AND EDITABLE COUNTDOWN TEMPLATES FOR YOUR NEXT LAUNCH
Guess what? A detailed example of the 6 pre-launch emails to send before your next launch is in my Launch Kit below! Along with over 15+ strategy ideas, customizable launch templates, a fillable planner, and calendars. The best part is that you can re-use this planner & guide over and over again!
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