About a month ago I had the opportunity to work with Meghan Lazier for her personal branding, resume, business card, and twitter page design. Meg originally contacted me for a blog design, at the moment I was booked up talked about doing a logo for her personal brand. Meghan is a communications pro who is constantly pushing the boundaries of media innovation by working on projects that matter. Her recent list includes National Geographic, American Bar Association, International Red Cross, and her own Savvy Cinderella.
I was so excited to start working with Meg because she wanted something that is more gender neutral and a bit more clean, crisp, and somewhat masculine. She also wanted it to stand out with a pop of color so we incorporated poppy and accented it with mint. As an added brand element I also designed a symbol or sub mark that can also be used throughout her branding which we incorporated in the business card and twitter page.