I can’t tell you how much I love creating monograms ;) The smallest tweaks can turn it into something that tells a story.. and this one from a past semi-custom brand was too good not to share!
The Monogram
Before diving in, I’ll drop a few stock images I pulled for the brand {I include that with each semi-custom brand}, this gives you a better idea of the overall style and vibe!
My client pinned some serif monograms and images with scalloped edges (from pillows, stationery, etc). With her style in mind, I knew I didn’t want it to feel like a ‘fashion’ serif monogram, but a timeless one that felt like you’d see it adorned on a vintage ceramic bowl.
The Breakdown
My monograms must be well-balanced and not lean too heavily in one direction. Because my client is in the holistic space, I wanted to make sure there was a balance between casual/comfort and vintage/classic. Below are some things I take in mind when crafting the perfect monogram.
P.S. Watch the video on my new Substack!
MIRRORING
When you have a 2 letter monogram, you often have the option to create a mirrored look by reflecting the letters. I got lucky with this one because it was HCC (yay, to having two C’s)! This style will give the monogram a more traditional look and feel very balanced and easy on the eyes.
OVERLAPPING
You have to be very conscious of the amount of detail when overlapping letters. IE: How busy it looks, especially when scaling it down. You have to make sure there is enough space between the letters and that it doesn’t look too heavy.
You’ll notice I ‘erased’ part of the letters to clean it up, but also to help designate the letters and feel modern.
THE DETAILS
If you look at monograms from the 1800s, you’ll notice the details on the feet. I wanted to include those little details (even in the middle connecting the ‘H’) to make it feel vintage.
THE BALANCE
The overall was very balanced, between traditional serif and lettering, so I wanted to make sure to do the same with the monogram emblem. I pulled in a dainty, yet clean, scalloped edge to help create that balance. I knew anything with more detail would feel too heavy.
Peek at the latest Brand Drop!
Each of these brands are only sold 6x and are customized to fit your business and brand. IE: I change up the fonts, the colors, the monogram, patterns, etc!
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