Nostalgic & Creative Semi-Custom Brand Transformation - Saffron Avenue

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A Nostalgic & Creative Semi-Custom Brand Transformation for Kaitlyn Parker

Coming atcha with a brand transformation that I am still drooling over. It is creative and relaxing, it’s modern and minimal, and it’s simply everything you can ask for in a stylish and slightly nostalgic brand design. I honestly wasn’t sure how people would feel with a more modern Helvetica brand, but so far, I’m obsessed ;)

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A Nostalgic & Creative Semi-Custom Brand Transformation

Branding + Design

The Chosen Semi-Custom Brand

Kaitlyn from CopyUncorked has a lifestyle blog over at KaitlynHParker.com and had said that the minute she saw the Monday Muse semi-custom brand it was love at first sight. This premade brand is creative, nostalgic, clean, modern, and relaxing. It was a match made in heaven and I think you’ll see why ;)

A Nostalgic & Creative Semi-Custom Brand Transformation for Kaitlyn Parker
A Nostalgic & Creative Semi-Custom Brand Transformation for Kaitlyn Parker

A Nostalgic & Creative Semi-Custom Brand Transformation

How dreamy is this brand!? We just slightly tweaked the colors (added that pop of green), customized a sub-brand to match, created new brand marks, and styled some graphics for her. The Helvetica Neue font gives that modern, and minimal feel, and when pairing that with my custom lettering, it’s the perfect nostalgic & creative semi-custom brand! Relaxing, Tranquil and Unique.

Take a peek at her new brand (inspo first ;)

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A Nostalgic & Creative Semi-Custom Brand Transformation for Kaitlyn Parker

I was impressed even within the first few hours of the design day and then floored when I received all of the final files. The end result legitimately feels like a custom brand experience and is extensive!

KAITLYN PARKER
A Nostalgic & Creative Semi-Custom Brand Transformation for Kaitlyn Parker
A Nostalgic & Creative Semi-Custom Brand Transformation for Kaitlyn Parker

Why she recommends a semi-custom Brand

“You can get a sense of what you’ll be getting from the get-go, which eliminates half the risk and doubt involved in making a branding decision. (And you get it in a fraction of the time + investment.) Angela pours her same level of talent into your semi-custom brand design as she does everything else she touches. She has a clear process, guides you through it, and completely delivers. I immediately implemented it all and the result of the overall blog design is already a drastic difference having a professionally completed identity + such great assets to work with.

Kaitlyn
A Nostalgic & Creative Semi-Custom Brand Transformation for Kaitlyn Parker

Peek at how she used the brand on her site!

Does this not feel modern and nostalgic!? I absolutely love how she used her creative semi-custom brand throughout her website. From the colors, the brand elements, to the fonts. It’s perfection.

Custom Showit Template Design

Why a Semi-Custom Brand Might be Perfect for You..

(besides the fact that you’ll have a new brand from start to finish in just a week ;)

ONE /  Do you look at your current logo and either hate it or are embarrassed by it? A semi-custom could be the answer

TWO / Are you uninspired to create branded graphics, new products/services, etc because of your brand? I could re-inspire you ;

THREE / Do you want to update your website but all-over-the-place with your colors, fonts, and brand? You could walk away with all that next week

FOUR / You simply do not have anything in place except for a very simplistic typed-out logo from a font on the creative market. A semi-custom comes with #allthethings

FIVE  / You have a brand, but just desperately need an update. A refresh of colors or even fonts. Semi-customs can be the perfect ‘refresh’ when we merge them together

SIX / You quite honestly do not have the budget OR the time to invest in a full custom brand (ie: $6-10k and 3-4 months). Yup, my semi-customs are a fraction of the cost and are done within a week of your start date!

A Nostalgic & Creative Semi-Custom Brand Transformation for Kaitlyn Parker

Past Brand Transformations

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