Logo + Brand Design :: Elyse Rethlake Photography - Saffron Avenue

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Happy Monday everybody! I feel like I haven’t posted in forever, sorry about that! Today I am brining you a simple, natural, and rustic logo designed for Elyse Rethlake Photography. I was referred to Elyse by her sister Merritt who actually interviewed me at the beginning of the year for one of her school projects, […]

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Logo + Brand Design :: Elyse Rethlake Photography

Branding + Design

Happy Monday everybody! I feel like I haven’t posted in forever, sorry about that! Today I am brining you a simple, natural, and rustic logo designed for Elyse Rethlake Photography. I was referred to Elyse by her sister Merritt who actually interviewed me at the beginning of the year for one of her school projects, so thank you Merritt! Elyse has been great to work with and also has the eye for design, which was helpful to have a more collaborative design. Before starting the brand design we discussed her design style, she said ‘classic, not too feminine, clean, somewhat eclectic, and distressed.  I first sent her a mood board to help nail down the style and the color palette, which included a soft peach, light citrine, navy, plum, and a couple warm greys. From there we moved to the logo variations, pulling in different fonts, calligraphy, and layouts.

ERP-ColorMoodBoard-SaffronAvenue

 

lia bottle // feathers // door knob // stamp // frames // dress // outfit // lights

ERP-LogoVariations-SaffronAvenue

 

After finalizing the logo we pulled everything together and created the branding board, utilizing the color palette and the patterns, creating a sub mark as well as a colorful logo variation.

ElyseRethlake-BrandBoard-SaffronAvenuefeathers // lia bottle // frames // lights

Once we finished the branding board I moved onto the remaining pieces of her brand, business cards, stationery, letterhead, cd template, facebook, and a twitter page design. I loved creating everything and look forward to hopefully working with Elyse more in the future!

ERP-BrandingPieces-SaffronAvenue

 

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  1. Fran says:

    beautiful, as always!

  2. Lana says:

    Love your moodboard and finished look! Great to see your design process too.

  3. Emma Peake says:

    I am in love with the font you have used in the third logo design. Can you tell me where it is from? I would love to use it for my Uni project!!

    Blog is beautiful!
    Emma

  4. Kayla Greene says:

    in the first and last logo what are the fonts for “photography”, I love these!

  5. Alex Manatt says:

    what font did you use on the fourth logo?

  6. […] Sources: Neil GT Elyse Rethlake Satchel Holly […]

  7. Carleigh McPherson-Tenzin says:

    would you mind sharing the color codes? LOVE THEM