How to Brand Your Wedding

Hi friends, and all of you recently engaged ladies who may be reading this. Today over at Style Me Pretty I am sharing with you my process of how I branded my own wedding. From the color palette, logo design, paper products, all the way to our wedding website. In the beginning stages of wedding planning I shared my tips on how to narrow down your wedding style, and now I’m here to show you how I took my style and branded my wedding! Thank you to Booth Photographics for the pics!

1. The color inspiration board and color palette:

As you peruse through pinterest, wedding blogs, and magazines try to find images that reflect your overall style. For me I used a couple defining words: Neutral, Natural, Mid-Century Modern, Clean, and Classic.  I knew that going forward I really wanted simplicity when it came to the design and style, something that could stand the test of time.

2. The Logo and Brand Board

Once I finalized my style and color palette I moved on to create a few logo options. I love calligraphy and lettering so I knew that I would just have to pick a style I love and go from there. I finally decided to go with a more relaxed brush script, which added a bit more playfulness to the clean and modern style. After I finalized the logo I built my brand board, this part was important as I used these elements throughout the rest of our wedding (as you can see when you take a peek at our wedding photos here). I created a watercolor palm leaf pattern, as well as a modern sub mark that can be used throughout the branded stationery pieces.

4. Wedding Website:

With my business I was able to design and develop our own wedding website. I wanted it to pull from my inspiration board by using wood texture, modern elements, my custom palm pattern, and of course the brush script. On the homepage I created a styled flat lay that my guests could click and navigate to specific pages. Then on the interior pages I used my sub mark, palm leaf pattern, and clean lines, which focused more on imagery and content.

5. Wedding Invitation Suite

This was my favorite part, as I was able to use my neutral colors, patterns, custom brush script, and various shapes and sizes to build the suite.  Each invitation set was carefully assembled and tied together with bakers twine and a small card with our sub mark.  Because we had a small wedding I was able to print on very thick quality stock and use different sizes for each piece.

6. Reception Stationery

To pull it all together I wanted to incorporate various design pieces into our wedding weekend, in which my guests would be able to see it all together. Each guest had a customized canvas tote which inside had a Do Not Disturb sign with our Day-Of timeline, custom water bottles, packaged up snacks, and a custom drawn map with things to do in the area.

At the reception I made custom printed menus, mason jar banana bread with our sub mark sticker on top and a designed tag with the recipe, as well as a hand-written thank you note with a fun customized crossword puzzle on the back. Each piece designed around the original brand board I created.