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Halo Events :: Logo, Brand, Website

August 5, 2016

Friends, I’m excited to share this one with you! We literally just launched Halo Events, with her beautiful new logo, brand, and website design! Michelle (who is insanely nice) came to me needing to re-brand as she felt her current brand did not reflect her and her business style.  Halo Events is more than just wedding and event planning, it’s sole focus is to create a better experience with event planning, with stress reduction, mindfulness, and a calming peace of mind.  She felt her previous site just didn’t portray that and that’s why we created the new and improved Halo Events below!


From the minute I sent over the color inspiration board I knew we were going to have fun. The board itself gave off that calming, boho-vibe that was just perfect her with the shades of blue and the subtle hints of gold.

Color Inspiration Board


Braid  |  Quartz  |  Chair  |  Pattern  |  Envelopes  |  Coaster  |  Dress  |  Jeans

From there, we created variations of the logo, from brush script, modern, classic, and whimsical. To be honest, I’m glad I wasn’t choosing, because that would be way to hard my friends!

Logo Design Variations


With that being said, Michelle finalized on this one..and I’m so happy she did!

Brand Board


Along with the logo design I created a custom quartz inspired pattern with watercolor and then a geometric pattern to pair with it.  Since they are both detailed, we kept the submark/signature pretty simplistic! After that we created the branding items, which incorporate the gold foil, watercolor, and submark!

Brand Stationery


And let’s not forget about the website design, it’s full adaptive, full-screen, and so much prettiness! Each page has a unique design to reflect her attention to detail. Even her about page has a small ‘mad-lib’ to get to know her even better.

Website Design





  • love it! all of it! But what is the script font for HALO? So pretty!

    • Thank you! It’s custom calligraphy ;)

      • You’re super talented! Keep it up – you’re website is definitely being saved for future reference! :)

        • Oh thank you so much…especially since my portfolio is down :( I’m in the process of my big re-design, so wish me luck!

          • you got this! It already looks amazing – I can’t imagine what the re design will look like!

          • Ha, well thank you :)

  • It is absolutely gorgeous design!

  • Chelsey Nunnery

    love it! Can you tell me which font you used for the last halo with the unique A

    • I think it’s Gotham EX Light, and I just doctored the ‘A’ to be angled!

      • Chelsey Nunnery

        thank you!!