Yippee, so I’ve actually been meaning to post this beautiful project (before work got crazy) but realized now is better than before…because they are this week! The ladies at Varnish Lane reached out to me in need of a logo, brand and website design for their new upscale luxury nail care destination located in Washington, DC.
After chatting with Lauren in our consult I couldn’t wait to start the project immediately! She described their style as classic-chic with a hint of softness, including design elements of white wash wood, natural textures, marble, and gold accents. I mean, seriously who wouldn’t want to get their nails done while sitting in a comfy leather chair reading a magazine on an ipad?
chair / outfit / faucet / basket / logo / bed / pendant / outfit
After finalizing the photo, I went on to design their brand board. I created a sub mark using their ‘VL’ monogram as well as pulling together a secondary logo option and the patterns.
Onto the website design, friends..I just loved doing this design. They gave me creative freedom to create something that was a bit feminine, yet still classic and refined. We incorporated their patterns, texture, and overall clean lines. Check it out here!
And check out the absolutely beautiful space! I mean, do you not just want to move in!
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Gorgeous, as always! I love the neutral color palette and that soft blue, and the website is beautiful. I think we need a Varnish Lane in Charlotte ;)
I know…I asked them to start one here in Madison!
Absolutely beautiful! Can you do my site? It needs a little improving. And I love their space, so cozy and cute.
Love your work.
Thanks, I love that it gives off that cozy feeling! ;)
So beautiful! I love all these How did they ever decide?!
Thank you Pamela…I guess that’s always a good think, to make it difficult!
This looks amazing! I would love to go to VL, but your branding is beautiful (as always). Congrats to both parties on a wonderful launch!
Thank you so much!
Your work…..is just so amazing. When I am ready for a rebrand – I know exactly where to come to. I just love everything you produce. It’s magic! XO
Can you share the font used for “washington DC”? Everything is beautiful here!!!
Hi Andrea, Thank you so much! Just about all calligraphy on my site and in my work is my custom handwriting or calligraphy. Although most times I wish it was a font..make my life much easier!
Curious to know if you create all your own patterns or do you source them from somewhere? If you source them where do you find all your lovely patterns and background textures?
Hi there,
It depends, most of them I do create myself inspired by patterns my clients like. Textures of course come from online, sometimes creative market, pixeden, etc.