I planned on sharing this one with you a couple months ago, but got lost in the shuffle! So, today I wanted to introduce the new branding for Ashley Westphal Photography! She wanted to keep her overall color palette similar to the original with orange and turquoise, then pairing it with the navy and greys. I knew I would love this project the moment I saw Ashley’s pinterest board, full of bold colors, white space, and a post-modern style (my favorite). We started withe the inspiration board, onto the logo variations, built the brand board, and finalized with the full brand design with business card, stationery, etc.
Putting together the branding board is one of my favorite things to do, because it blends everything we’ve previously done into a full visual board. It is always so exciting sending it off to the client because you can really see it all come to life!