These past few months have been crazy and have been dying share this recent brand and blog launch with you! Lauren from This Renegade Love reached out to me for her new blog, and wanted to create a space that is intriguing, warm, beautiful, and neutral (nothing too overly feminine really). After chatting with her I got so excited to start, I just adored her style, personality, passion, and loved her instagram feed. To start off, I created the palette which was warm yet neutral and modern. I wanted to make sure it pull in texture, so using the watercolor and brush strokes were key.
shirt | bowl | painting | lettering | watercolor | chair | floral | sweater
After finalizing the palette I started working on the logos (which I LOVED doing). Again, keeping in mind that this site is geared towards both men and woman, travelers, small businesses, etc.
After choosing the logo I pulled together the branding board and all the elements. From the secondary logo, sub mark, as well as the floral pattern and watercolor pattern.
From there we designed the branding pieces to match with the floral artwork and the watercolor pattern.
And finally I got to design the blog website!! Friends, I absolutely am in love with how it turned out, from the modern lines, soft touches, watercolor, and of course her beautiful photography. The best part is we created a very custom navigation dropdown (so check that out) as well as a customized category page which filters all of her categories and sub-categories. So, feel free to check it out here!!
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Links are not working, but what a wonderful job!!!!
Love it
[…] I was so fortunate to have worked with Angela Scheffer from Saffron Avenue on this project. She basically took everything that was going on in my wildly inspired brain and pieced it together to make something beautiful, something that is such a reflection of me. The entire process took about four months, from branding through to site launch, and she’s documented it in a new blog post on her site: saffronavenue.com […]
Beautiful work! Love that watercolour texture at the top of the website and documents.
Thank you so much!
Your designs are brilliant – so clean and modern! Thank you for sharing :)
xx Anna
http://www.patternoftaste.com
Thank you Anna :)
Wow! What a beautiful design, color and layout, Angela!
Thanks, I absolutely loved doing this one!
Hey Angela, that is absolutely gorgeous design!
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SO amazing! Your very talented!!