Petal & Pour: cafe & floral branding

Petal & Pour is a floral atelier and cafe in Chattanooga, Tennessee, where flowers and coffee become small daily rituals. The brand's goal was to blend the artistry of a flower studio and the everyday warmth of a neighborhood cafe. The result is a brand that feels like a modern French chateau meets a conservatory cafe

+ Brand Styling
+ Brand Strategy
+ Brand Buildout
+ Stationery design
+ Packaging & Merch

the project:

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the style

Vintage  /  European   /   Understated
Elegant   /  Ephemera  /  Botanical    / Poetic
French  /  Heritage  /  Artful  /  Romantic

Vintage  /  European   /   Botanical
Elegant   /  Ephemera  /  Understated 
Poetic  French  /  Heritage  /  Artful

Poetic, romantic, layered, and quietly elegant. We leaned on heritage details like pinstripes, botanical etchings, and timeworn brass, always styled with a light hand so nothing tips into fussy or overly bridal.

the mood: