Brand Style & Vibe
+ Delicate
+ Romantic
+ Ethereal
+ Refined
+ European
+ Soft
About the Design
Wild Iris Flower Co. wanted an identity that mirrored its boutique flower farm and didn’t just feel like every other floral farm out there. Inspired by elegant floral lace, I created a custom iris hand-drawn pattern and brand mark that felt both delicate and organic. The goal was to create a soft palette and elements that give the brand and collateral a timeless, slightly European, ethereal, and tactile feel.
The Inspiration
The Mood Board
The Brand Design
“OH MY GOD. No words! I’m screaming!!!! I literally don’t know what to say; the brand is STUNNING. Everything is spot on to the vision I had in my head! You’re a magician!!”
– Christine Covino
