Brand Style & Vibe
+ Delicate
+ Romantic
+ Ethereal
+ Refined
+ European
+ Soft
The Client Profile
A boutique flower farm, design studio, online shop, and educational resources. To inspire a love for flowers and ignite a passion for gardening, to connect people through their love and passion for flowers, and to support people going through hard times by teaching them about the healing powers of flowers and gardening.
I aimed to make the brand feel organic, ethereal, delicate, and timeless. Inspired by elegant floral lace, I created a custom iris hand-drawn pattern and brand mark.
The Inspiration
The Mood Board
The Brand Design
“OH MY GOD. No words! I’m screaming!!!! I literally don’t know what to say; the brand is STUNNING. Everything is spot on to the vision I had in my head! You’re a magician!!”
– Christine Covino
