Logo + Brand Design :: Elyse Rethlake Photography

Happy Monday everybody! I feel like I haven’t posted in forever, sorry about that! Today I am brining you a simple, natural, and rustic logo designed for Elyse Rethlake Photography. I was referred to Elyse by her sister Merritt who actually interviewed me at the beginning of the year for one of her school projects, so thank you Merritt! Elyse has been great to work with and also has the eye for design, which was helpful to have a more collaborative design. Before starting the brand design we discussed her design style, she said ‘classic, not too feminine, clean, somewhat eclectic, and distressed.  I first sent her a mood board to help nail down the style and the color palette, which included a soft peach, light citrine, navy, plum, and a couple warm greys. From there we moved to the logo variations, pulling in different fonts, calligraphy, and layouts.

lia bottle // feathers // door knob // stamp // frames // dress // outfit // lights

After finalizing the logo we pulled everything together and created the branding board, utilizing the color palette and the patterns, creating a sub mark as well as a colorful logo variation.

feathers // lia bottle // frames // lights

Once we finished the branding board I moved onto the remaining pieces of her brand, business cards, stationery, letterhead, cd template, facebook, and a twitter page design. I loved creating everything and look forward to hopefully working with Elyse more in the future!