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Brand and Website Design :: Pop Parties

April 18, 2017

So excited to share this bubbly new brand and website design with you! Molly over at Pop Parties reached out to me a few months ago wanting to re-design her brand and website in hopes to not only capture her style, but attract her ideal clients. From our first chat I knew this entire design process was going to fun because we hit it off immediately..especially considering we both have ourselves some adorable little mini dachshunds!

brand and website design

 

To start things I created a mood board to establish her overall style and color palette. It’s the perfect mix of that beautiful feminine and modern style along with the playfulness of faux fur, sequins, and mix of lettering. brand and website design

Once the color inspiration board was finalized I moved onto the logo design. When creating the logos for her brand I knew she wanted it to be somewhat fun/playful yet still feminine and modern. So I made sure to not get too detailed with mixing fonts or color, but making it visually interesting!

brand and website design

After finalizing the logo we worked on the stationery and social media design. I had so much fun with this part because it’s been forever since getting design with circles! And check out those business cards with rose gold foil :)

brand and website design

And let’s not forget about her gorgeous WEBSITE!  From the fun circles, the pink pattern, to the calligraphy, I don’t think it could be more perfect for Molly.  She wanted to make sure that every page was unique and different and really couldn’t be happier with the end result!

brand and website design

 

KEEP READING

 

The Gallery

This page is by far my favorite. The styling stays on each square image even if she adds a new item. So it keeps the consistency of black/white and pale blush!

 

brand and website design

ABOUT PAGE

Got to get creative with her about page design by including the pattern, bubbles, quotes, and even a ‘lifetime’ list to get to know her even better!

 

brand and website design

The Blog

Another pretty, incorporating the circles and bubbles, yet keeping it clean and easy to read.

 

brand and website design