• ABOUT YOUR BUSINESS

  • Explain in one sentance
  • your elevator pitch: who you are, what you do, why you it
  • most important products/services? what products/services will never be offered? how customers would describe the brand? where it will be in 5 years?
  • (emotions, when visiting the website, seeing your logo, etc)
  • The reason why your company came to be? - Meaning behind the name? - How your product came to be What types of customers find value in working with your brand and why?
  • (quality, products, service, feel, etc)
  • Create a detailed profile of your ideal customer :: Clothing, income, music, friends, style, etc.
  • (customer service, relationship, quality, etc)

  • BRAND STYLE

  • (Adjectives, patterns, design style, clothing stores you like, style of your home, etc.)
  • Include clothing, interiors, makeup, online, etc..
  • Check up to 10 that apply
  • Choose up to 10
  • Select colors that describe your style best.
  • ColorStory
  • Geometric, abstract, subtle, etc..

Brand Personality

brand + websites

calligraphy

creative consults

collaborations

01

and

branding

02

03

04

05

no.

no.

no.

no.

no.

and

calligraphy

or

tutorials

and

the shop

the

browse

05

on

the blog

currently

04

and

the shop

products

03

and

learning

resources

02

and

lettering

calligraphy

01

and

branding

design

close

you choose

tips + tools

products

blog

lettering

websites